Your blog is a business.
I’m not saying that your blog should make money. If you’re a Copyblogger reader, that’s probably already something you’re focusing on.
I’m saying that your blog (independent of the other parts of your business) itself has all of the components of a business:
- You have an idea … that’s entrepreneurship.
- You write content … that’s the product.
- You build a list of subscribers and do some guest blogging … that’s marketing.
- You have readers … those are customers.
- You run analytics to see what’s working and what isn’t … that’s managerial accounting.
The question now is, do you know enough about business to take your blog to the next level?
Most people don’t, but that’s an easy fix. All they need to do is take a trip to their local library (or, more conveniently, Amazon.com), and browse through the business section.
Except … there are so many books. Where to start?
Over the years, I’ve compiled a list of books that will, in my opinion, give you the best information with the least headache and lowest page-count possible.
There are a bunch of classics on this list, but also some lesser known ones that really deliver.
These books are organized into seven categories, with a logical progression.
First, you have to get effective yourself. Then you have to get effective with others — people on your team, and people you are supervising. Then you’ve got to understand some numbers, and learn to think like a marketer, an entrepreneur, and a CEO.
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