6 sound Tips for Building a Social Media Strategy

We always suggest starting by implementing your monitoring strategy first and building or tweaking your social strategy upon that.

Amplify’d from www.toprankblog.com

Roadmap for Social Media Marketing Strategy

Some companies decide to start listening right away as they develop their social media strategy and many rely on the learning that happens from listening to influence their strategy. Either way, (we recommend the latter) it’s important to invest in the tools and processes of data collection, monitoring, analysis and process for action/engagement.

As for building the framework for a social media strategy, I would suggest these 6 key considerations:

Audience – Listen and understand your audience and how they communicate/interact on the social web. What types of social networks, media sharing and assets do they engage? What are their goals for doing so?

Objectives – It’s important to consider both the goals of the company as well as the audience you’re trying to reach. Marketing on the social web is about giving to get. Knowing what your community wants is key in reaching your own organization’s goals because you’re going to give it to them.

Strategic Plan - What approach will you take to meet the needs and interests of your audience in order to meet your own?  Will you engage influencers, will you energize brand advocates or will you create demand by offering non-branded resources?

Tactics – What social media marketing tactics and corresponding technologies will you use to implement the plan?  Blogging, microblogging, social networks, video, forums, blogger relations and outreach. There are many to consider.

Tools – What specific tools will you use to efficiently monitor, communicate, create and promote social content? WordPress, Facebook or MySpace, Twitter, YouTube, etc. Again, there are many to consider.

Metrics – How will you measure success according to the objectives you’ve identified? What tools will you employ and at what point will you take benchmark measurements as well as interval measurements? Who will you report results to in the organization and will there be success metrics that you can share with the community you’re engaging? Read more at www.toprankblog.com

 

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